ADS301m - Quiz 1

Which of the following factors is NOT part of Google's Core Web Vitals?

• Largest Contentful Paint (LCP)

• First Input Delay (FID)

• Cumulative Layout Shift (CLS)

• Domain Authority (DA)

What does Google's BERT update primarily help improve in SEO?

• Optimize images on the website

• Better understand the context of search queries

• Help the website load faster

• Improve rankings based on the number of keywords

In the following cases, which case is considered "intrusive interstitials" that can negatively affect SEO?

• A full-screen pop-up appears immediately when the user accesses the website

• A small pop-up appears in the corner of the screen but does not cover the main content

• An email registration form appears when the user scrolls to the bottom of the page

• A chatbot pops up in the bottom right corner of the screen to assist customers

In SEO, what is the purpose of "Schema Markup"?

• Increase page loading speed

• Help search engines better understand the content of the page

• Help the website gain more backlinks

• Optimize images on the website

In Google Ads, which metric is the most important for measuring conversion optimization effectiveness?

• CTR (Click-Through Rate)

• CPC (Cost-Per-Click)

• CPA (Cost-Per-Acquisition)

• CPM (Cost-Per-Mille)

Which of the following advertisements may violate Google Ads policies?

• Advertisements containing keywords related to health

• Advertisements with continuously flashing images that cause distraction

• Advertisements displaying product prices

• Advertisements targeting geographically

In Persona development, which information is NOT important?

• Age and income

• User's IP address

• Shopping habits

• Preferred communication channel

What is one of the biggest benefits of building a Persona?

• Create personalized content that fits the target audience

• Reduce SEO costs

• Help increase the number of backlinks

• Have no impact on marketing effectiveness

How does Google evaluate content to determine the ranking of a webpage?

• Only based on the main keywords

• Based on the length of the content

• Based on contextual relevance and informational value

• Based on the number of ads on the page

EAT (Expertise, Authority, Trustworthiness) has the greatest impact on which type of content?

• Personal blog

• E-commerce site

• Website providing information about health and finance

• Direct sales website