ADS301m - Quiz 1

ADS301m - Quiz 1

University

25 Qs

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ADS301m - Quiz 1

ADS301m - Quiz 1

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25 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following factors is NOT part of Google's Core Web Vitals?

Largest Contentful Paint (LCP)

First Input Delay (FID)

Cumulative Layout Shift (CLS)

Domain Authority (DA)

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What does Google's BERT update primarily help improve in SEO?

Optimize images on the website

Better understand the context of search queries

Help the website load faster

Improve rankings based on the number of keywords

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In the following cases, which case is considered "intrusive interstitials" that can negatively affect SEO?

A full-screen pop-up appears immediately when the user accesses the website

A small pop-up appears in the corner of the screen but does not cover the main content

An email registration form appears when the user scrolls to the bottom of the page

A chatbot pops up in the bottom right corner of the screen to assist customers

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In SEO, what is the purpose of "Schema Markup"?

Increase page loading speed

Help search engines better understand the content of the page

Help the website gain more backlinks

Optimize images on the website

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In Google Ads, which metric is the most important for measuring conversion optimization effectiveness?

CTR (Click-Through Rate)

CPC (Cost-Per-Click)

CPA (Cost-Per-Acquisition)

CPM (Cost-Per-Mille)

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following advertisements may violate Google Ads policies?

Advertisements containing keywords related to health

Advertisements with continuously flashing images that cause distraction

Advertisements displaying product prices

Advertisements targeting geographically

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

In Persona development, which information is NOT important?

Age and income

User's IP address

Shopping habits

Preferred communication channel

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