Communication in Organizations Quiz

Which of the following is an example of external communication?

• A CEO sends an email to employees

• A manager holds a team meeting

• A public relations department issues a press release

• An employee posts on the company intranet

What is internal communication?

• Exchange of information between organization members

• Communication with external stakeholders

• Communication that occurs only in meetings

• Communication that is always formal

What is downward communication?

• Information flow from lower to higher management

• Information flow from higher to lower management

• Communication between employees at the same level

• Informal communication among coworkers

Which of the following is NOT a method of upward communication?

• Open-door policies

• Employee surveys

• Memos

• Suggestion boxes

What is horizontal communication?

• Communication from management to employees

• Communication that is always formal

• Communication between employees at the same level

• Communication between different departments

Which of the following is an example of diagonal communication?

• A software developer asking a marketing manager for feedback

• A manager discussing with a team member

• A customer service representative responding to a complaint

• A CEO sending a memo to all employees

What is informal communication?

• Communication that follows formal channels

• Communication that only occurs in meetings

• Spontaneous and unstructured communication

• Communication that is always written

What are primary publics in public relations?

• Groups that are only internal

• Groups with less impact on the organization

• Groups with the greatest impact on the organization

• Groups that are only external

What is the goal of media relations?

• To generate negative media coverage

• To limit information shared with the public

• To maintain relationships with journalists

• To avoid communication with the media

Which of the following is a tip for effective public relations?

• Ignore feedback from publics

• Develop a clear understanding of your publics' needs

• Avoid building relationships with publics

• Only communicate when necessary