Visual Communication Quiz

What is the first stage in Aldous Huxley's formula for clear vision?

• Sensing

• Perceive

• Remember

• Select

Which perspective involves understanding the history of a medium?

• Cultural perspective

• Technical perspective

• Critical perspective

• Historical perspective

What is the goal of a visual communicator?

• To use as many colors as possible

• To produce powerful pictures that are memorable

• To follow current design trends

• To create images that are aesthetically pleasing

What percentage of the audience should be recognized for effective graphic design?

• 70%

• 50%

• 90%

• 30%

What is the recommended minimum text size for readability in graphic design?

• 10 point

• 6 point

• 12 point

• 8 point

Which of the following is NOT one of the six ethical philosophies mentioned?

• Categorical Imperative

• Hedonism

• Pragmatism

• Utilitarianism

What reading flow do people in Western societies typically follow?

• Left to right

• Bottom to top

• Top to bottom

• Right to left

What is the effect of reverse type on perceived size?

• Looks the same as normal type

• Looks smaller than normal type

• Looks twice as large as normal type

• Looks about 10% larger than normal type

What is the comfort zone for eye scanning in a publication layout?

• Lower left section

• Center of the layout

• Top right corner

• Upper left section

What is the maximum number of words recommended for a message on a moving vehicle?

• 5 words

• 7 words

• 10 words

• 12 words