S3BM Sales Promotion

What is the primary purpose of sales promotion?

• To reduce employee workload

• To encourage customers to buy more

• To make customers aware the product exists

• To improve product quality

Which of the following is a short-term pricing strategy?

• Special offers

• Loyalty cards

• Market research

• Digital advertising

What is a common feature of loyalty cards?

• They offer free samples

• They operate on a points-based system

• They provide immediate discounts

• They are used for digital advertising

What is the purpose of point of sale displays?

• To offer free gifts

• To attract customers to new products

• To provide loyalty points

• To advertise on social media

Which promotion method involves offering a product at a reduced price?

• Loyalty cards

• Free samples

• Point of sale displays

• Discounts

What is a 'Buy One, Get One Free' offer commonly known as?

• Free sample

• Discount

• Loyalty reward

• BOGOF

Which of the following is NOT a sales promotion method?

• Loyalty cards

• Free gifts

• Special offers

• Market research

What is the main goal of offering free samples?

• To reward loyal customers

• To let customers test a product

• To increase product prices

• To reduce advertising costs

How do loyalty cards benefit businesses?

• By offering free samples

• By providing free gifts

• By encouraging repeat purchases

• By reducing product prices

What is a common location for point of sale displays?

• On the company website

• In the staff room

• At the checkout

• In the warehouse