Spring 2025 Marketing Principles Unit Study Guide

Which of the following cannot be marketed?

• Goods and services
• Celebrities
• Ideas
• All of the above can be marketed

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers' wants and needs.

• Target marketing
• Marketing
• Segment marketing
• Relationship marketing

Transportation, storage, and inventory control are activities of which marketing function?

• Distribution
• Pricing
• Promotion
• Selling

What is the marketing function demonstrated in the following situation? While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume.

• Product/Service Management
• Marketing Information Management
• Selling
• Pricing

Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of

• Distribution
• Selling
• Financing
• Product/Service Management

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?

• Promotion
• Selling
• Marketing Information Management
• Product/Service Management

Trey hangs posters advertising the school play in local businesses. What marketing function did Trey implement?

• Promotion
• Selling
• Distribution
• Financing

Landyn and Dalton recently dined at Outback steakhouse. Upon completing their meal, they completed a customer comment card rating the restaurant's food, service, and atmosphere. What marketing function did they participate in?

• Pricing
• Promoting
• Selling
• Marketing information management

Suave wants to add a new coconut/chocolate flavor to their shampoo line. What type of utility does this fall under?

• Place utility
• Possession utility
• Form utility
• Time utility

A store's policy states "we accept only cash." Which marketing utility does this affect?

• Time
• Place
• Form/task
• Possession