Business Studies Quiz

A departmental store is adopting a sales promotion technique in which scratch cards are used. Name this technique:

• Refunds.

• Instant draw and assigned gift.

• Quantity gift.

• Usable benefit.

As soon as Coca-Cola reduced its selling price on 2ltr. to ₹ 75, soon Pepsi followed with a price reduction in its selling price and priced its 2ltr. per bottle at ₹ 74.50. Which factor of pricing is being discussed here?

• The utility and demand.

• Extent of competition in the market.

• Marketing methods used.

• Pricing objectives.

Which of the following statement is incorrect?

• Marketing and selling are two different terms.

• Marketing is a social process.

• A consumer purchases a product only if it is perceived to give greater benefit or value for money.

• Marketing activities start with the development of a product.

Amazon and Flipkart sell goods through:

• Direct channel of distribution.

• One level channel of distribution.

• Two level channel of distribution.

• Three level channel of distribution.

Marketing plays a very important role in the economy by:

• Raising living standard of the people.

• Ensuring smooth flow of goods through efficient distribution system.

• Accelerating economic activity.

• All of the above.

Which of the following is the function of marketing?

• Gathering and analysing market information.

• Marketing planning.

• Standardisation and grading.

• All of the above.

Packing helps the marketers in.

• Raising standards of health and sanitation.

• Innovational opportunity.

• Product differentiation.

• All of the above.

Transportation helps in creating _____________ and warehousing helps in creating

• Time utility, place utility.

• Place utility, time utility.

• Product utility, place utility.

• Time utility, product utility.

Which of the following is not an advantage of branding to the customers?

• Ensures quality.

• Helps in winning gifts/ discounts.

• Product identification.

• Status symbol.

Which of the following does not come under the category of non-controllable factors?

• Rate of inflation.

• Competition.

• Packaging decision.

• Credit policy of banks.