ENT Stukent Unit 4 - Target Markets

A small company specializes in eco-friendly athletic gear and wants to expand into the global market. Which factor is most important for them to consider before expansion?

• Local customer loyalty

• International trade regulations and logistics

• Hiring more employees locally

• Increasing product prices

A business-to-business (B2B) company selling specialized software is struggling to generate leads. Which strategy would likely be most effective?

• Creating viral social media campaigns

• Running TV advertisements

• Hosting industry-specific webinars and trade show events

• Selling directly to individual consumers

If you were launching a new digital fitness platform, which market segmentation approach would be the most useful in targeting your ideal customers?

• Selling only in local gyms

• Using psychographic segmentation to target fitness enthusiasts

• Advertising only to customers aged 18-35

• Offering discounts to all first-time buyers

A high-end luxury watch brand targets wealthy professionals. Which type of market segmentation does this illustrate?

• Geographic

• Behavioral

• Demographic

• Global

Which of the following is an example of a niche market?

• A supermarket chain selling general groceries

• A company that only sells high-protein vegan snacks for athletes

• A gas station chain expanding into multiple states

• A business that supplies office paper to all industries

If a company has a 25% market share in the smartphone industry, what does this mean?

• It owns 25% of all smartphones in existence

• It makes 25% of the total profits in the industry

• It sells 25% of all smartphones compared to competitors in the market

• Its revenue grew by 25% compared to last year

A company that analyzes psychographic data is most interested in:

• Customer interests, values, and lifestyles

• Geographic location

• Customer age and gender

• Product pricing strategies

Which scenario represents behavioral segmentation?

• Selling snow boots to customers in cold climates

• Targeting young professionals for an online learning platform

• Offering rewards to customers who frequently purchase from a coffee shop

• Marketing home gym equipment to fitness-conscious individuals

A company is considering entering an emerging market. What is a major challenge they might face?

• Political instability and infrastructure limitations

• Too many competitors in the market

• A lack of available advertising channels

• Low consumer purchasing power

How does a value proposition help a company succeed?

• By reducing product costs

• By clearly communicating why their product is unique and beneficial

• By expanding into new markets

• By eliminating competition