"Case Study: Just Do It?"

Analyze how the central idea of Nike's advertisement campaign is developed over the course of the text. Consider how specific details shape and refine this idea.

• The central idea is that Nike's campaign is solely about increasing sales, as evidenced by the increase in stock value.

• The central idea is that Nike's campaign is a risky move that could alienate consumers, as shown by the divided public opinion.

• The central idea is that Nike's campaign is a political statement supporting minority rights, as indicated by the support from athletes like Serena Williams.

• The central idea is that Nike's campaign is a clever marketing strategy to distract from its labor practices, as suggested by Michael Serazio.

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CCSS.RI.9-10.2

Evaluate the impact of the phrase "Believe in something. Even if it means sacrificing everything" in the context of the advertisement. How does this phrase contribute to the overall tone of the campaign?

• The phrase creates a tone of defiance and rebellion, encouraging consumers to challenge societal norms.

• The phrase establishes a tone of sacrifice and commitment, aligning with Kaepernick's actions and Nike's message.

• The phrase contributes to a tone of commercialism, suggesting that buying Nike products is an act of belief.

• The phrase adds a tone of neutrality, as it does not take a clear stance on the issues presented.

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CCSS.RI.9-10.4

Which statement best describes how the passage develops the central idea?

• It presents only positive reactions to Nike’s campaign to highlight its success.

• It provides multiple perspectives, including both support and criticism of Nike’s decision.

• It focuses mainly on the financial impact of the campaign on Nike’s brand.

• It argues that Nike should not have engaged in political advocacy.

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CCSS.RI.9-10.2

Analyze the cumulative impact of Nike's word choices in the advertisement campaign. How do these choices affect the meaning and tone of the campaign?

• The word choices create a tone of urgency and immediacy, pushing consumers to act quickly.

• The word choices establish a tone of empowerment and inspiration, encouraging consumers to take a stand.

• The word choices contribute to a tone of skepticism and doubt, questioning the motives behind the campaign.

• The word choices add a tone of nostalgia and tradition, appealing to long-time Nike customers.

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CCSS.RI.9-10.4

Critically evaluate the role of high-profile athletes in shaping public perception of Nike's campaign. What evidence from the text supports their influence?

• High-profile athletes have no significant impact on public perception, as the campaign's success is solely due to Nike's marketing strategy.

• High-profile athletes like LeBron James and Serena Williams positively influence public perception by voicing their support for the campaign.

• High-profile athletes negatively impact public perception by associating the campaign with controversial political issues.

• High-profile athletes are used as mere marketing tools, with no real influence on public perception.

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CCSS.RI.9-10.2

Interpret the meaning of the phrase "the long con advertising has played" as used by Michael Serazio in the text. How does this phrase contribute to the overall argument?

• The phrase suggests that advertising is a straightforward and honest practice.

• The phrase implies that advertising is a deceptive practice that manipulates consumer beliefs.

• The phrase indicates that advertising is a temporary strategy with no lasting impact.

• The phrase conveys that advertising is a transparent method of communication.

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CCSS.RI.9-10.4

How does the passage illustrate the risks and rewards of Nike’s campaign?

• By showing how Nike’s stock increased despite public backlash.

• By proving that corporations should always avoid political controversy.

• By suggesting that Nike’s involvement in social justice was purely financial.

• By showing that all athletes supported Nike’s campaign.

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CCSS.RI.9-10.2

What is the effect of the rhetorical question at the end of the passage: “was Nike primarily interested in taking a courageous stand on an important political issue of our time, or were they simply using Kaepernick as a clever ploy to sell more shoes?”

• It encourages readers to think critically about Nike’s motives.

• It emphasizes that Nike’s campaign was universally successful.
  

• It suggests that Nike made a mistake in supporting Kaepernick.

• It concludes that Nike only acted out of financial interest.

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CCSS.RI.9-10.4

Evaluate the effectiveness of Nike's advertisement campaign in achieving its intended goals. What evidence from the text supports your evaluation?

• The campaign is ineffective because it led to a decrease in Nike's market value.

• The campaign is effective because it sparked a nationwide debate and increased brand visibility.

• The campaign is ineffective because it failed to gain support from high-profile athletes.

• The campaign is effective because it avoided any controversy or public backlash.

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CCSS.RI.9-10.2

Interpret the connotative meaning of the phrase "sacrificing everything" in the context of the advertisement. How does this phrase influence the reader's perception of Kaepernick's actions?

• The phrase suggests that Kaepernick's actions are trivial and insignificant.

• The phrase implies that Kaepernick's actions are noble and selfless, enhancing his image as a hero.

• The phrase indicates that Kaepernick's actions are reckless and irresponsible.

• The phrase conveys that Kaepernick's actions are calculated and strategic.

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CCSS.RI.9-10.4