Market Segmentation and Buyer Decisions

Which of the following is NOT a type of market segmentation?

• Demographic

• Behavioral

• Psychological

• Geographic

A company selling surfboards primarily in California and Hawaii is an example of:

• Psychographic segmentation

• Geographic segmentation

• Demographic segmentation

• Behavioral segmentation

Market segmentation allows companies to target specific groups with customized marketing efforts.

• True

• False

Give an example of a product that would use demographic segmentation and explain why.

Which segmentation strategy would be most useful for a subscription-based music streaming service?

• Geographic segmentation

• Demographic segmentation

• Behavioral segmentation

• None of the above

Match the market segmentation type to its correct example:

• Geographic

• A luxury car brand targeting high-income individuals

• Behavioral

• A company selling eco-friendly products to environmentally conscious consumers

• Demographic

• A brand targeting young adults through social media

• Psychographic

• A snow gear company targeting customers in cold climates

A business should only focus on one segmentation type at a time.

• True

• False

What is the primary difference between psychographic and demographic segmentation?

Which of the following is an example of behavioral segmentation?

• A streaming service offering discounts to long-term subscribers

• A company targeting teenagers for a new gaming console

• A brand marketing winter jackets to people in Canada

• A sports drink brand focusing on athletes' hydration needs

Why might a company use market segmentation instead of mass marketing?