Chapter 5 Quiz: Instagram

Instagram is owned by which company?

• Google

• X (Twitter)

• Meta

• Snapchat

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Which Celebrity helped put Instagram on the Map?

• Kylie Jenner
• Snoop Dogg

• Selena Gomez
• Taylor Swift
• Kim Kardashian

True or False: The only way to complete a purchase with Instagram Shop is through the Facebook app

• True

• False

Which of the following is NOT a common use of Instagram Stories for businesses?

• Posting short format, vertical videos or images that dissapear after 24 hours

• Utilizing story ads to build awareness, drive traffic, or tag products for shopping

• Creating perfect and polished content similar to regular feed posts

• Engaging with audiences through interactive story stickers such as questions, polls, or link stickers

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True or False: Photos that feature faces get more likes on Instagram than those without

• True

• False

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True or False: Instagram posts with locations receive more engagement than posts without.

• True

• False

Instagram's network of creators allows businesses to:

• Build meaningful creator partnerships

• Expand reach with branded content ads

• Leverage creators to help sell products

• Ensure brand transparency

• All of these options

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Which two content strategies did beauty brand Clinique leverage to launch an exclusive 7-piece travel-sized kit when their Almost Lipstick in Black Honey surged in 2021?

• Live Video and Instagram Shopping

• Reels and Stories

• Contests and product discounts

• Influencers and Instagram Direct

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Which of the following in NOT a type of Instagram ad?

• Photo

• Video

• Carousel

• Stories

• Direct Message

Which of the following methods is NOT a way brands can effectively utilize AI on Instagram?

• Employing AI to offer content suggestions based on past performance and audience interactions

• Utilizing AI-driven photo editing tools to generate visually appealing images

• Harnessing AI to manually curate and repost user-generated content without human intervention

• Leveraging Reels in Meta AI to create and share engaging short videos