Quiz on Globalization and Branding

What does "globalization" mean?

• Working in one country

• Traveling from one country to another

• Spreading ideas and businesses across the world

• Speaking multiple languages

Which of these is a 'brand'?

• A logo

• A slogan

• A product name

• A color scheme

What is a 'logo' used for?

• To price a product

• To design a product

• To identify a brand

• To package a product

What is a 'survey'?

• A type of advertisement

• A map

• A set of questions to learn what people think

• A report

What does it mean if information is 'credible'?

• It is confusing

• It is believable

• It is funny

• It is lengthy

What does 'impact' mean in a simple sense?

• To confuse

• To influence or change something

• To ignore

• To discuss

Who is a 'consumer'?

• Someone who makes products

• Someone who sells products

• Someone who buys and uses products

• Someone who invents products

What is likely to happen as a result of globalization?

• Fewer products available in stores

• More cultural festivals

• More international brands available

• Decreased travel

Which of the following best describes a 'global brand'?

• A brand that is available in one country

• A brand that only sells one product

• A brand known worldwide

• A brand that is handmade

Why is it important for a brand to be 'credible'?

• It makes the products cheaper

• It ensures that people trust the brand

• It makes the brand's products colorful

• It limits the brand's advertising