SWOT Analysis of Australia Post

Australia Post delivers to 115 countries (source 1), allowing customers to send and receive more parcels. Where would this go in a SWOT analysis?

• Strength

• Weakness

• Opportunity

• Threat

Australia Post claims to be one of Australia’s most diverse workplaces, with 145 nationalities represented in the workforce (source 2), increasing innovation and the ability to meet diverse customer needs. Where would this go in a SWOT analysis?

• Strength

• Weakness

• Opportunity

• Threat

Successful Australia Post App has 6.9 million users (source 5), increasing efficiency and customer engagement. Where would this go in a SWOT analysis?

• Strength

• Weakness

• Opportunity

• Threat

Australia Post plans to increase the cost of posting a letter from $1.10 to $1.20 (Source 6), which could decrease sales. Where would this go in a SWOT analysis?

• Strength

• Weakness

• Opportunity

• Threat

Australia Post has a large retail network with over 4,300 post offices (source 1), increasing costs. Where would this go in a SWOT analysis?

• Strength

• Weakness

• Opportunity

• Threat

1.4 million houses shop online every day (Source 4), increasing the need for parcel delivery with Australia Post. Where would this go in a SWOT analysis?

• Strength

• Weakness

• Opportunity

• Threat

People are becoming more time-constrained (Source 5), leading to an increase in online shopping and delivery trends. Where would this go in a SWOT analysis?

• Strength

• Weakness

• Opportunity

• Threat

The internet has reduced the demand for letter mail (Source 5), decreasing the need for postage services like Australia Post. Where would this go in a SWOT analysis?

• Strength

• Weakness

• Opportunity

• Threat

There is strong private sector competition in the industry (Source 3), decreasing Australia Post’s market share and increasing marketing costs. Where would this go in a SWOT analysis?

• Strength

• Weakness

• Opportunity

• Threat

Match the below

• Internal and positive

• Weaknesses

• Internal and negative

• Strenghts

• External and negative

• Threats

• External and positive

• Opportunities