Crisis Communication Class

What defines a crisis in an organization?

• A threat to the organizational brand/image

• A routine operational challenge

• A positive public relations opportunity

Which type of crisis allows for research and planning?

• Immediate

• Emerging

• Sustained

• Preventable

An employee’s sudden death would be classified as which type of crisis?

• Sustained

• Emerging

• Immediate

• Organizational

What is a key component of the crisis communication plan?

• Situation analysis

• Employee promotion strategy

• Product launch event

• Competitor research

What is the final phase of crisis communication, where the effectiveness of the response is assessed?

• Initial phase

• Evaluation phase

• Pre-crisis phase

Which of the following is NOT part of stakeholder analysis in crisis communication?

• Deciding on financial compensation

• Identifying key messages

• Determining communication channels

• Appointing a focal person

Which of the following is a key element of a crisis communication plan?

• Employee salary review

• Expanding the product line

• Stakeholder analysis

Why is it important to identify a focal person in a crisis communication plan?

• To ensure clear and consistent messaging

• To handle internal employee complaints

• To avoid public scrutiny

• To replace the CEO in case of a crisis

What role does a communication channel play in a crisis communication plan?

• It ensures confidential internal meetings

• It determines how messages are delivered to stakeholders

• It replaces traditional news reportin