9.4 Marketing Research

Which of the following is a strategy used in market research?

• Surveys

• Cooking

• Painting

• Dancing

What are the advantages and disadvantages of market research strategies?

• Market research strategies provide insights into consumer behavior and preferences, helping businesses make informed decisions.

• Market research strategies are time-consuming and expensive, often leading to delayed decision-making.

• Market research strategies can lead to both insights and challenges, offering a balanced view of their impact.

• Market research strategies have no impact on business decisions.

The price a user is prepared to pay is usually determined by:

• market demand

• personal budget

• product quality

• all of the above

Perceptual Mapping in market research is used to:

• Identify consumer preferences

• Map out market trends

• Visualize product positioning

• Analyze sales data

Match the following chair components with their physical solutions: Seat - S2, Back - S9, Armrest - S12, Stand - S18.

• S2

• T shape

• S18

• Half round

• S9

• Round

• S12

• Round

Identify the shape of the armrest labeled S13.

• A) "L" shape

• B) "J" shape

• C) "T" shape

• D) Ellipsoidal

Fill in the blank: The Green hat is used to express new _______ and perceptions in the Six Thinking Hats method.

• concepts

• ideas

• thoughts

• opinions

What is the purpose of the Blue hat in the Six Thinking Hats method?

• To gather data

• To manage the process

• To express feelings

• To be optimistic

Who adopts an innovation after it has been established in the market and seldom takes risks?

• Innovators

• Early Adopters

• Early Majority

• Late Adopters

ECO-WARRIORS are considered to be:

• People who actively protect the environment

• Warriors in ecological battles

• Scientists studying ecosystems

• Politicians advocating for green policies