Branding and Identity

What is the difference between a trademark and a registered design?

• A trademark protects brand names and logos, while a registered design protects the visual design of objects.

• A trademark protects the visual design of objects, while a registered design protects brand names and logos.

• Both trademark and registered design protect brand names and logos.

• Both trademark and registered design protect the visual design of objects.

Which of the following are examples of positive and negative effects of product branding on different market segments?

• Increased brand loyalty and market differentiation

• Higher costs and potential market saturation

• Both A and B

• None of the above

Consumers continue to repurchase a product according to the concept of brand loyalty because:

• they are satisfied with the product.

• they have no other options.

• they are influenced by advertisements.

• they want to try something new.

Branding is vital to a product and to promote sales because it:

• Increases product visibility and recognition

• Reduces production costs

• Limits market reach

• Decreases customer loyalty

The purpose of marking a product as a registered design is to:

• Protect the product's unique appearance

• Increase the product's price

• Enhance the product's functionality

• Improve the product's durability

Trademarking is considered a useful tool for products that are extremely similar because it:

• helps in differentiating products from competitors

• increases the production cost

• reduces the need for advertising

• limits the market reach

Coca Cola is an example where the font and shape of the bottle are protected. True or False?

• True

• False

Brand identity is:

• the visual elements of a brand

• the mission statement of a company

• the financial value of a brand

• the customer service experience

What are the effects of positive publicity on a brand like Apple?

• Increases brand loyalty and sales

• Decreases brand visibility

• Has no impact on brand perception

• Leads to negative customer feedback