Commercialisation in Sport

Fill in the blank: 'Commercialisation in Sport' is the process by which a new product or service is introduced into the ________ market.

• commercial

• residential

• industrial

• agricultural

The definition of commercialisation, sponsorship, and the media is:

• The process of managing or running something principally for financial gain, financial support for an activity or event, and the means of mass communication.

• The act of buying and selling goods and services, the act of endorsing a product, and the platforms for social interaction.

• The creation of new products, the funding of scientific research, and the channels for educational content.

• The regulation of trade, the promotion of cultural events, and the distribution of news.

The relationship between sport, sponsorship, and the media is:

• interdependent, with each benefiting from the others.

• independent, with no influence on each other.

• competitive, with each trying to outdo the others.

• irrelevant, with no connection between them.

Which type of media do you think is most important or relevant in 2025?

• Social Media

• Television

• Print Media

• Online News

Identify the different types of sponsorship listed in the specification.

• Corporate Sponsorship

• Individual Sponsorship

• Event Sponsorship

• All of the above

Which of the following is an example of a sporting TV channel?

• The Guardian

• Vitality

• ESPN

• Nike

How has sport been influenced by commercialisation?

• Increased sponsorship and advertising

• Decreased player salaries

• Reduced media coverage

• Less fan engagement

Fill in the blank: Commercialisation is the activity of _______ & selling, especially on a large scale.

• buying

• producing

• marketing

• distributing

Fill in the blank: Sponsorship is where a company provides resources in return for a business-related _______.

• favour/advantage

• disadvantage

• loss

• penalty

Media is technology that acts as a means of mass _______.

• communication

• transportation

• production

• distribution