Any business activity that can be conducted over the web is called

• Entertainment

  
  

• 
  

  E-commerce

• Communication

• Free and fast source of information

Paytm is an example of

• a social media platform
• a video streaming service
• an online shopping website
• a digital wallet and payment service

All sort of information is available on the

• library
• textbook
• newspaper
• internet

What is the relationship between social networking and e-commerce?

• E-commerce has no impact on social networking platforms.
• Social networking enhances e-commerce by driving traffic, enabling direct sales, and fostering customer engagement.
• Social networking reduces e-commerce sales by limiting customer reach.
• Social networking is primarily used for job searching, not for e-commerce.

How has social media influenced consumer buying behavior?

• Social media primarily promotes offline shopping experiences.
• Social media has no impact on consumer buying decisions.
• Social media has significantly enhanced product discovery, trust through peer reviews, and targeted advertising, shaping consumer buying behavior.
• Social media has decreased brand awareness and consumer engagement.

IN the following options, what is an advantage of using social networking platforms for online businesses?

• Decreased brand visibility.
• Higher operational costs.
• Increased audience reach

• Limited customer feedback opportunities.

IN the following options, what is an disadvantage of using social networking platforms for online businesses?

• Negative feedback can spread quickly.
• Increased customer engagement.
• Access to a larger audience.
• Improved brand visibility.

How do influencers and brand ambassadors impact e-commerce sales?

• They have no effect on brand visibility or trust.
• They only impact physical store sales, not online.
• Boost e-commerce sales by enhancing brand visibility

• They reduce e-commerce sales by creating confusion.

What role does user-generated content play in e-commerce marketing strategies?

• User-generated content is primarily used for product returns.
• User-generated content has no impact on customer loyalty.
• User-generated content is only relevant for social media marketing.
• User-generated content is crucial in building trust, enhancing engagement, and influencing purchasing decisions.

How does artificial intelligence (AI) enhance social commerce?

• AI has no impact on social media interactions.
• AI enhances social commerce by personalizing experiences and optimizing marketing.
• AI increases costs by complicating transactions.
• AI reduces customer engagement by limiting choices.