SELL OR BE SOLD CHAPTER 1

Selling is everything that has to do with:

• Convincing, persuading, negotiating, or just getting your way

• Convincing or persuading

• Negotiating and convincing

• None of the above

Selling is the action of persuading or influencing another to a course of action or to the acceptance of something.

• True

• False

What is the primary reason businesses fail, according to the text?

• Undercapitalization

• Ideas not sold quickly enough

• Poor marketing

• Lack of employees

Businesses fail first because ideas weren't sold quickly and in quantities and therefore run out of money.

• True

• False

What is an example of false data mentioned in the text?

• Owning apartments is a nightmare

• Selling is easy

• Partnerships always work out

• California is cheap to live in

What does the text say about the perception of salespeople?

• Most perceptions are based on reality

• Negative perceptions are based on past experiences

• Salespeople are always confrontational

• Selling is not a real job

The text suggests that selling is a skill that should be taught in schools.

• True

• False