Fujifilm: Adapting to the Digital Age

The video explores Fujifilm's journey from a photography giant to a diversified company. It highlights the challenges posed by the digital revolution, which threatened the core of Fujifilm's business. The company had to innovate and adapt, moving beyond traditional film to survive. The narrative also covers Fujifilm's rivalry with Kodak and how strategic decisions, like sponsoring the 1984 Olympics, helped them gain market share. Fujifilm's story is one of resilience and transformation in the face of rapid technological change.

What was Fujifilm's status in the photography industry by the 1980s?

• A small local company

• A global photography giant

• A new entrant in the market

• A declining business

What major challenge did Fujifilm face with the advent of digital photography?

• High production costs

• Lack of technological innovation

• Decline in demand for color film

• Increased competition from Kodak

What was Fujifilm's main strategy to compete with Kodak?

• Expanding into new markets

• Focusing on superior technology

• Acquiring smaller companies

• Lowering prices significantly

What was the significance of the word 'SHINRAI' in Fujifilm's history?

• It signifies leadership

• It means innovation

• It denotes quality

• It represents trust

How did Fujifilm's scientists contribute to their success?

• By developing new camera models

• By mastering complex chemical processes

• By reducing production costs

• By expanding into digital markets

What was Kodak's market share in the US during Fujifilm's rise?

• 50%

• 70%

• 90%

• 100%

What was the main product of Fujifilm before the digital era?

• Printers

• Smartphones

• Color film and cameras

• Digital cameras

How did the 1984 Olympics impact Fujifilm's market presence?

• It had no significant impact

• It led to a partnership with Kodak

• It decreased their market share

• It boosted their market presence

What was the looming threat that Fujifilm had to address?

• Digital photography revolution

• Increased production costs

• New competitors in the market

• Economic recession

What was Fujifilm's approach to survive the digital age?

• Diversifying into new areas

• Focusing solely on film production

• Merging with Kodak

• Ignoring the digital trend