William McDonough: Cradle to cradle design

The transcript discusses the importance of design as a signal of human intentions, emphasizing the need for sustainable and ethical practices. It introduces the concept of 'cradle to cradle' design, which focuses on creating a diverse, safe, and healthy world. The speaker shares personal experiences and insights into architecture and design, highlighting the need for humility and innovation. The transcript also explores the role of competition and growth in sustainable development, showcasing various projects and products that embody these principles. Finally, it presents a vision for future city designs that integrate ecological and technical systems.

What does the speaker identify as the first signal of human intentions?

• Technology

• Design

• Commerce

• Education

According to the speaker, what is implicit in both stewardship and dominion?

• Humility

• Design

• Dominion

• Stewardship

What is the speaker's goal for a sustainable world?

• A world with restricted commerce

• A world with limited resources

• A world with abundant resources

• A world with no growth

What is the speaker's view on the current strategy of modern culture?

• A strategy of sustainability

• A strategy of growth

• A strategy of tragedy

• A strategy of abundance

What does the speaker suggest is necessary for a strategy of change?

• Dominance

• Humility

• Aggression

• Ignorance

What is the speaker's perspective on the role of companies acting ethically?

• They are irrelevant

• They have no impact

• They outperform those that don't

• They underperform compared to others

What does the speaker identify as a critical problem not being addressed?

• Air pollution

• Deforestation

• Water scarcity

• Soil nitrification

What does the speaker emphasize about the concept of 'away'?

• It is a place we can still use

• It no longer exists

• It is a sustainable solution

• It is a new design concept

What is the speaker's approach to designing new cities in China?

• Using traditional methods

• Ignoring environmental concerns

• Focusing on industrial growth

• Integrating ecological and technical systems

What is the speaker's vision for the top of the new city designs?

• Native landscapes

• Industrial zones

• Solar panels

• Concrete rooftops