ESB Domain 2

A business should have clear ______ on how the customer service team should respond to negative feedback.

• strategies

• guidelines

• services

• process

A target market identifies the________ to which a company markets its products and services

• Distribution channels

• businesses

• customer group

• none of these

Developing a _______ is part of the preparation step of a sales process

• sales promotion

• sales presentation

• business plan

• set of guidelines

is a business that sells different products or services but is similar enough to be competitive with another business

• monopolistic competition

• perfect competition

• direct competition

• indirect competition

Investors use ______ to determine the cost of acquiring new customers

• new business cost

• new customer cost

• customer acquisition costs

• customer retention cost

The last step in a sales process is ______

• follow-up

• approval

• signing the papers

• the actual sale

is a business that sells similar products or services as another business

• direct competition

• indirect competition

• perfect competition

• monopolistic competition

The four segments of sales data are

• behavioral , geographical, demographic, and personality

• mentality, location, identification, lifestyle

• mentality, location, demographic, lifestyle

• behavioral , geographical, demographic, and psychographic

A value proposition is:

• a statement that explains why a customer should do business with a company

• a statement that explains why a manufacture should do business with a company

• a statement that states the value of a compnay

• none of these

The FOUR P’s of the marketing mix are

• product, price, place, promotion, and productivity

• productivity, price, place, and promotion

• product, pricing, position, and propaganda

• product, price, place, and promotion