LU5 QUIZ

What is the primary purpose of usability evaluation?

• To improve the visual design of a product

• To collect information about users’ experiences and improve usability

• To measure the coding efficiency of developers

• To determine the best marketing strategy

Which of the following is NOT one of the 5Ws in usability evaluation?

• Who

• Why

• When

• How

What are the five dimensions of usability, also known as the 5Es?

• Efficiency, Effectiveness, Engagement, Error tolerance, and Ease of learning

• Evaluation, Experimentation, Exploration, Execution, and Examination

• Enjoyment, Errors, Efficiency, Ergonomics, and Execution

• Exploration, Evaluation, Execution, Experimentation, and Engagement

What is an example of data collected in usability evaluation?

• Number of users who completed a task successfully

• User engagement level in a social media campaign

• Number of ads clicked on a website

• Price comparison of different products

Where can usability evaluations take place?

• In usability labs

• In users’ homes

• In workplaces

• All of the above

What is the recommended number of users for usability testing in a controlled setting?

• 1-2

• 5-12

• 20-50

• 100+

Which method is commonly used in field studies for usability evaluation?

• A/B testing

• Heatmaps

• Observations and interviews

• Online surveys

What is the main goal of heuristic evaluation?

• To test a product’s marketing appeal

• To check software security vulnerabilities

• To identify usability problems using established principles

• To collect quantitative data only

Which of the following is an example of a usability metric?

• Time taken to complete a task

• Number of likes on a social media post

• Amount of money spent on advertising

• Customer satisfaction survey results

What is a cognitive walkthrough used for?

• Predicting how a user will complete tasks

• Evaluating hardware durability

• Measuring a user’s emotional response to a product

• Conducting a live A/B test