Social Media and Influencers

What is the main role of a social media influencer?

• Creating TV commercials

• Promoting brands and engaging with followers

• Writing news articles

• Developing mobile apps

Which platform is best known for short-form video content?

• Twitter

• TikTok

• LinkedIn

• Reddit

What does the term “viral content” mean?

• A post that disappears after 24 hours

• A post that is only visible to close friends

• Content that spreads quickly and gets a lot of engagement

What is a "brand collaboration" in social media?

• When influencers partner with companies to promote products

• When users share each other’s posts for free

• When two influencers create a post together

• When a social media platform updates its policies

What does the term “engagement” refer to in social media?

• The number of accounts an influencer follows

• The amount of money an influencer makes

• The number of likes, comments, and shares a post gets

• The number of new users who sign up for a platform

Micro-influencers usually have millions of followers.

• TRUE

• FALSE

Answer explanation

They typically have a smaller but highly engaged audience.

An "algorithm" is a set of rules that determines what content appears on a user’s feed.

• TRUE

• FALSE

A "sponsored post" means an influencer is being paid to promote something.

• TRUE

• FALSE

A "hashtag" is a private message between two users.

• TRUE

• FALSE

Answer explanation

A hashtag is a keyword or phrase used to categorize posts.

Social media trends change quickly and can impact how brands market their products.

• TRUE

• FALSE