Media Buying: The Three Stages
Interactive Video
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Business
•
12th Grade - University
•
Hard
Wayground Content
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary goal of media buyers when securing advertising slots?
To increase the number of ads
To secure the best slots at the best price
To create new advertising platforms
To reduce the advertising budget
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which stage of the media buying process involves identifying the target audience?
None of the above
After the campaign
During the campaign
Before the campaign
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
During the campaign, what is crucial for ensuring the advertising meets the contract specifications?
Constant monitoring and auditing
Increasing the advertising budget
Changing the target audience
Ignoring competitor responses
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of a post-campaign review?
To change the target audience
To collect and analyze campaign data
To launch a new campaign
To increase the advertising budget
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the risk of choosing the wrong media for an advertising campaign?
Reaching a larger audience
Wasting the advertising message
Increasing brand awareness
Improving conversion rates
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