Understanding Differentiation Strategies

What is a differentiation strategy?

• A way to make products unique

• A pricing strategy

• A marketing tactic

• A customer service approach

What are the two main types of differentiation strategies?

• Broad and focused differentiation

• Cost and value differentiation

• Product and service differentiation

• Market and niche differentiation

What is a value proposition?

• A promise of value delivered

• A marketing strategy

• A pricing model

• A customer feedback system

What are the five value propositions companies can position their products on?

• Performance and price

• Quality and service

• Brand and reputation

• Innovation and technology

What is an example of an effective value proposition from Apple?

• Think Different

• We Listen. We Care.

• The Lowest Fares in America.

• Get a Ride Anywhere, Anytime.