Visual Language and Copyright Quiz

Divergent thinking is:

• thinking broadly using a range of resources

• narrowing ideas and concepts down to a select few

• following a design path on a divergent angle

• focusing on a single solution

Identify the different presentation formats.

• Brochure, Poster, Website

• Book, Magazine, Newspaper

• Flyer, Billboard, TV Ad

• Pamphlet, Radio Ad, Podcast

What is the purpose of using visual language according to the document?

• To confuse the audience

• To increase engagement and influence behavior

• To reduce brand visibility

• To complicate communication

What should the logo connect with?

• The context of your kiosk

• The design trends

• The local council

• The park area

What type of elements were included in previous year’s logo trends?

• Gradients, retro styles, hand-drawn themes

• Bold colors, large fonts, simple shapes

• Minimalist designs, monochrome, static images

• Traditional fonts, classic layouts, muted colors

What is one of the tasks mentioned for the Visual Diary work?

• Gather and analyze inspiration

• Create a business plan

• Develop a marketing strategy

• Build a prototype

What should be annotated in the Visual Diary?

• Each example of reference

• Every idea of every page of the diary

• Each design decision

• Each color used

What is one of the constraints for the logo design?

• It must work well on a variety of scales

• It must be colorful

• It must be expensive

• It must be digital

What is the first step in the 'Forced Associations' exercise?

• Sketch a logo

• Choose two key words

• Analyze a logo

• Create a brand matrix

What is the second step in the 'Forced Associations' exercise?

• Sketch an idea based on the two words

• Choose two key words

• Analyze a logo

• Create a brand matrix