Sociology : Impact of Media/ Tech on Sports

How does media influence sports?

• Media coverage can increase the number of sports events held each year.

• Media coverage can affect the popularity and participation rates of sports by building excitement, showcasing teams and athletes, and educating spectators.

• Media coverage has no impact on sports participation.

• Media coverage primarily focuses on financial aspects of sports rather than audience engagement.

What role does technology play in media coverage of sports?

• Creates channels for wider audience reach, captures actions from different angles, and enhances viewing experience with live commentary.

• Limits the coverage to only local events and highlights.

• Reduces the need for professional commentators and analysts.

• Increases the cost of broadcasting and production significantly.

What is the impact of media technology on sports accessibility?

• It allows international events to be accessible to everyone, regardless of location.

• It limits access to sports events to only those who can afford to travel.

• It makes sports events more expensive to watch.

• It reduces the number of international sports events held each year.

How has media coverage of women's sports historically compared to men's?

• Media coverage of women's sports has been significantly lower due to perceived lower profitability and viewership.

• Media coverage of women's sports has been equal to men's in terms of airtime and sponsorship.

• Media coverage of women's sports has been higher due to increased interest and viewership.

• Media coverage of women's sports has been primarily focused on major events only.

What are some examples of media forms?

• Radio (broadcast and digital), Television, Print publications (newspapers and magazines)

• Books, Pamphlets, Flyers, Brochures

• Podcasts, Streaming services, Online courses

• Billboards, Posters, Direct mail advertising

What are some positive effects of media on society?

• Generates revenue for charity

• Encourages negative stereotypes

• Promotes misinformation

• Increases social isolation

How does media benefit spectators?

• Introduces role models and attracts new supporters.

• Increases ticket prices for events.

• Reduces the number of sports events available.

• Limits access to sports information.

What is the relationship between sports, sponsorship, and media?

• Increased media coverage leads to more sponsorship revenue, improving athlete performance and engaging spectators, while media gains from high-profile sports stories.

• Sponsorships are primarily driven by athlete performance, which has no impact on media coverage.

• Media coverage is irrelevant to sponsorship revenue and athlete performance.

• Sponsorships are only beneficial for media companies, not for athletes or sports organizations.

How can media negatively impact society?

• Encourages armchair spectatorship

• Promotes community engagement

• Increases live event attendance

• Enhances social equality

What are some negative effects of media on sports and athletes?

• Intrudes on privacy, undermines officials, dictates event schedules, and alters competition rules.

• Enhances athlete visibility and sponsorship opportunities.

• Promotes fair play and sportsmanship among competitors.

• Increases fan engagement and attendance at events.