SYBCOM_BM full test complete

Which of the following middlemen does NOT take ownership of goods?

• Wholesalers

• Retailers
  

• Brokers

• Dealers

Which of the following is a function of middlemen in distribution?

• a) Manufacturing goods
  

• b) Providing logistics support
  

• c) Setting up government regulations
  

• d) Researching consumer behavior

_________ is NOT a factor affecting channel of distribution

• a) Nature of the product
  

• b) Government regulations
  

• c) Employee training programs
  

• d) Market competition

_________ distribution channel is commonly used for perishable goods

• a) Direct distribution
  

• b) Multi-channel distribution
  

• c) Intensive distribution
  

• d) Indirect distribution

_________ are middlemen who buy goods in bulk from manufacturers and sell them to retailers.
a) Retailers

• a) Retailers
  

• b) Wholesalers
  

• c) Brokers
  

• d) Consumers
  

The movement of goods from manufacturers to consumers is known as _________.

• Logistics

• Distribution

• Advertising

• Branding

Flipkart and Amazon are examples of _________ retailers.

• Offline

• Online

• Wholesale

• Direct-to-consumer

The main objective of logistics is to ensure __________ of goods from origin to destination.

• a) Timely and cost-effective delivery
  

• b) Maximum profit
  

• c) No middlemen involvement
  

• d) Advertising of products
  

The primary purpose of marketing communication is to __________.

• a) Reduce production costs
  

• b) Increase customer engagement and brand awareness
  

• c) Eliminate competitors
  

• d) Reduce product quality
  

A good promotional mix includes elements like advertising, personal selling, and __________.

• Logistics

• Public relations
  

• Product packaging
  

• Warehousing