2/20-2/21 Assessment Review

You are watching an advertisement for a new energy drink. The ad claims, "This drink will increase your energy by 50% instantly!" Which of the following is the most relevant piece of information to evaluate the reliability of this claim?

• The ingredients list and their known effects on energy levels.

• The number of followers on the energy drink's social media page.

• The price of the drink compared to other energy drinks.

• The number of stores where the drink is sold.

An advertisement for a new skincare cream claims, "Achieve flawless skin with our all-natural formula – because you deserve to look your best!" It features a famous actress saying, "I trust this cream for glowing skin every day!" Which two persuasive techniques are being used in this advertisement?

• Emotional appeals

• Testimonials

• Celebrity endorsements

• Logical reasoning

• Fear tactics

Enter your answer in the space provided.

Advertisements for luxury cars emphasize status, while ads for budget cars

focus on affordability.

• Locations, Strategies

• Target Audiences, Strategies

• Demographics, Emotions

A commercial claims that a new laundry detergent will "remove 99% of stains with just one wash." Which of the following is the best way to challenge this claim?

• Ask the company to provide scientific studies or tests that demonstrate the detergent’s stain-removal effectiveness.

• Question the detergent’s fragrance, as it may affect the stain removal process.

• Assume the claim is true because it sounds believable.

• Ignore the claim, as all laundry detergents are generally effective.

A company is planning to launch a new online service and wants to understand the potential market. Which of the following is the most reliable source of marketing information for assessing customer interest?

• Customer feedback through online product reviews

• A survey with a random sample of 500 potential customers

• An advertisement from a popular influencer about the service

• The company’s website traffic data from the previous month

A supplement company markets a product claiming it will "boost your immune system instantly," but the claim is not backed by scientific evidence. Which ethical consideration is being violated in this advertisement?

• Misleading advertising

• Cultural sensitivity

• Vulnerable audience

• Transparency in pricing

A sports team posts a video of a well-known athlete wearing their merchandise and encouraging fans to attend the next game. Which method of marketing is the team using?

• Social media marketing

• Promotional event

• Endorsement

• Sponsorship

Which of the following is a key difference between political marketing and

propaganda?

• Political marketing aims to promote candidates and policies, while

  propaganda often seeks to manipulate emotions and spread biased

  information.

• Propaganda always involves lies, while political marketing is always

  truthful.

• Political marketing focuses on social media, while propaganda is

  limited to posters and speeches.

• Propaganda is used in elections to mislead the public, while political

  marketing is only for businesses working to endorse specific

  politicians.

Which of the following is the best example of properly citing a source in an

essay?

• "Many people agree that renewable energy is a good idea for the

  future."

• On his website, Smith says renewable energy is becoming more

  popular.

• "According to a website I read, renewable energy is becoming more

  popular."

• "Renewable energy is becoming more popular (Smith, 2022, p. 15)."

You are working on a presentation and find a graph that perfectly illustrates your point. What is your ethical responsibility when using this visual aid?

• Use the graph in your presentation without mentioning the source, as it’s available online.

• Share the graph with your audience but don’t provide the source information.

• Modify the graph to make it look like your own, without citing the original creator.

• Cite the source of the graph and ensure you have permission to use it in your presentation.