Mass Media Essentials

Types of media

• Print

• Television

• Radio

• Outdoor

Definition

• Means of communication reaching large audiences

• A method of personal interaction

• A form of written correspondence

• A type of visual art

Print Media

• Television and Radio

• Newspapers, Magazines

• Websites and Blogs

• Podcasts and Streaming Services

Digital Media

• Internet, Social Media

• Television, Radio

• Print, Billboards

• Photography, Painting

Broadcast Media

• Television, Radio

• Newspapers, Magazines

• Internet, Blogs

• Billboards, Flyers

Functions

• Inform

• Educate

• Persuade

• Inspire

Influence

• Shapes public opinion, cultural norms

• Has no effect on society

• Is only related to politics

• Is a form of manipulation

Future Trends

• AI, Virtual Reality, Personalized content

• Blockchain Technology, Quantum Computing, 5G Networks

• Cloud Computing, Internet of Things, Big Data

• Augmented Reality, Cybersecurity, Edge Computing

Regulation

• Government policies, self-regulation

• Market competition

• Consumer choice

• Private sector initiatives

Challenges

• Misinformation, media bias

• Overregulation, censorship

• Lack of access to technology

• High costs of production