MANA4150_Quiz_Lecture 1

What is the primary purpose of research?

• To collect random data

• To find out things

• To create theories

• To publish findings

Why do we conduct business research?

• To avoid societal problems

• To identify gaps in literature

• To publish papers

• To solve grand business problems

What is the first step in the research process?

• Literature review

• Data collection

• Data analysis

• Clarifying research questions

What type of research focuses on 'What is happening?'

• Exploratory

• Descriptive

• Analytical

• Predictive

Which type of research aims to explain why a phenomenon is happening?

• Predictive

• Analytical

• Descriptive

• Exploratory

Which method is a qualitative data collecting method? (2 answers)

• Conducting structured surveys with numerical ratings

• Performing in-depth interviews with open-ended questions

• Analyzing existing datasets for statistical trends

• Studying behaviors and interactions in a natural setting

What is a moderator variable?

• A variable that explains the relationship between IV and DV

• A variable that is affected by the independent variable

• A variable that influences the strength of the relationship

• A variable that is irrelevant to the research

What is the focus of predictive research?

• To describe current phenomena

• To explore new ideas

• To forecast future situations

• To analyze past data

What is the goal of exploratory research?

• To find out why something is happening

• To confirm existing theories

• To gather detailed descriptions

• To investigate poorly understood issues

What does 'originality/novelty' in research refer to?

• New insights or evidence

• Using existing methods

• Revising old theories

• Following traditional practices