Design Esthetics Quiz #5: Typography

The upward stem on some lowercase letters like d, b or h that extend beyond the median of the letter.

• Ascender
• Baseline
• Descender
• Display Type
• Font Weight

The invisible line that the letters rest on and align with. Determines where the x-line is and what’s a descender or ascender.

• Baseline
• Ascender
• Descender
• Display Type
• Font Weight

The downward stems on lowercase letters like p, g or j that extend below the baseline.

• Descender
• Ascender
• Baseline
• Display Type
• Font Weight

Large, prominent type designed to catch the viewer’s eye is called (a)   . For example, movie titles on posters, newspaper headlines and article titles.

• Display Type
• Ascender
• Baseline
• Descender
• Font Weight

Indicates the thickness of a font. For example, bold type has a heavier font weight.

• Font Weight
• Ascender
• Baseline
• Descender
• Display Type

Match the following terms with their definitions related to text content organization.

• A typeface designed for use at large sizes, typically for headings.

• Baseline

• The part of a letter that extends below the baseline.

• Display Type

• System for grouping text based on the order of the content’s importance so the reader can easily navigate through the content.

• Descender

• The line upon which most letters sit and below which descenders extend.

• Hierarchy

• The part of a lowercase letter that extends above the x-height.

• Ascender

The space between lines of a font is called (a)   . When too small the content can be difficult to read. On the other hand, if it is too loose, it can feel disjointed.

• Leading
• Ascender
• Baseline
• Descender
• Display Type

Describes how easy it is to read a block of text and distinguish each letter.

• Legibility
• Ascender
• Baseline
• Descender
• Display Type

A form of “filler” used as a placeholder for text in a design is called (a)   . This scrambled text allows designers to create design layouts without having access to the final written copy.

• Lorem ipsum
• Ascender
• Baseline
• Descender
• Display Type

The words or short lines at the beginning or end of a paragraph. These words are isolated from the rest of the content, often causing an unwanted focal point.

• Widow and Orphan
• Pull Quote
• Sans Serif
• Script
• Serif