Summative Test for PR

What does "PR" stand for?

• Public Relations
• Private Research
• Personal Response
• Professional Reporting

What is a journalist’s job?

• To write and report news
• To design company logos
• To manage social media ads
• To work in sales

What should a good pitch include?

• A clear subject line
• A brief and engaging message
• A call to action
• All of the above

How long should a media pitch be?

• One to two short paragraphs
• Five pages
• At least one full essay
• No limit

Which is NOT a type of media?

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What is the best way to get media attention?

• Send a strong, newsworthy story
• Pay journalists
• Spam every news outlet
• Use complicated words

Which is an example of a media outlet?

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Who decides what stories are published in the news?

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What does a press conference involve?

• Speaking directly to journalists
• Writing a long email
• Posting on social media
• Advertising

What is a press kit?

• A package of materials to help journalists write a story
• A type of news website
• A set of camera equipment
• A media list