MRMR216 Topic 3

What type of research aims to describe a phenomenon without explaining why it occurs?

• Descriptive Research

• Qualitative Research

• Causal Research

• Exploratory Research

Which research strategy is used to investigate the 'what' of a matter?

• Descriptive Research

• Causal Research

• Quantitative Research

• Exploratory Research

What is the main goal of causal research?

• To gather qualitative data

• To explore new ideas

• To identify cause-and-effect relationships

• To describe a situation

Which of the following is a characteristic of qualitative research?

• Uses numerical data

• Focuses on understanding context

• Tests hypotheses

• Involves large sample sizes

What type of research is aimed at developing and clarifying ideas?

• Quantitative Research

• Causal Research

• Descriptive Research

• Exploratory Research

Which of the following is NOT a method for testing reliability?

• Test-retest reliability

• Split-half reliability

• Criterion-related validity

• Content validity

What does validity refer to in research?

• The consistency of a measure

• The accuracy of a measure

• The sample size used

• The type of data collected

Which research approach uses closed-ended questions?

• Qualitative Research

• Exploratory Research

• Causal Research

• Quantitative Research

What is the purpose of mixed methods research?

• To explore ideas without a hypothesis

• To focus solely on numerical data

• To combine qualitative and quantitative methods

• To use only qualitative data

Which of the following is an example of descriptive research?

• Conducting interviews to explore customer feelings

• Exploring new product ideas

• Surveying to find average customer age

• Testing the effect of price on sales