Graphic Design History - Early Modernism

At the end of the nineteenth century, architects, along with fashion, graphic, and product designers, moved away from the floral, curvilinear elements of Art Nouveau and toward a more __________ style of composition.

• Victorian

• international

• geometric

• Celtic

The German artist, architect, and designer ____________ sought typographic reform and was an early advocate of sans-serif typography. He was the first to use sans-serif type as running book text.

• Charles Rennie Mackintosh

• Peter Behrens

• Talwin Morris

• Josef Hoffmann

In 1916, the eminent calligrapher Edward Johnston was chosen to design an exclusive, patented typeface for the world’s first __________. The strokes of this sans-serif typeface have consistent weight; however, the letters have the basic proportions of classical Roman inscriptions.

• design magazine

• world’s fair

• underground electric railway system

• corporate identity

The _____________ was an outgrowth of Sezessionstil and sought a close union of the fine and applied arts in the design of lamps, fabrics, books, greeting cards, and other printed matter as an alternative to poorly designed, mass-produced articles and trite historicism.

• Wiener Werkstätte (Vienna Workshops)

• Deutsche Werkbund (German Association of Craftsmen)

• The Glasgow School

• The Bauhaus School

The AEG graphic identity program made consistent use of three linchpin elements. Which element below does NOT belong?

• a typeface

• a consistent layout of elements

• a clear concept

• a logo

1.    The design of the typeface Akzidenz Grotesk marked a major step in the evolution of the unified and systematized type family.

• True

• False

At the close of the 19th century, manufacturers and retailers were interested in achieving superior design and printing for their advertising.

• True

• False

Newspaper ads promoting cabarets, theater, circuses, music halls, and other cultural events were immensely important decoration to the urban environment.

• True

• False

Poster design began to flower in the Early Modernism era and revitalize the art of the business-advertising.

• True

• False

British artists William Nicholson and James Pryde were otherwise known as...

• The Blues Brothers

• The Bash Brothers

• J. & W. Beggarstaff Brothers

• Captain America and Wolverine