PROPAGANDA TECHNIQUES

What is an example of a Testimonial?

• A famous athlete saying, 'I use Brand X toothpaste because it keeps my teeth strong!'.

• A celebrity endorsing a new movie without any personal experience.

• A customer review stating, 'This product changed my life!' without specifics.

• A company advertisement claiming, 'Our product is the best on the market!'.

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Why is Glittering Generalities effective in persuasion?

• It uses complex statistics to confuse the audience.

• It appeals to emotions and values, making the audience feel good about the message without needing to think critically.

• It presents logical arguments that require deep analysis.

• It relies on fear tactics to manipulate the audience.

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Give an example of Card Stacking in advertising.

• An ad for a weight loss product that only shows testimonials from people who lost weight, without mentioning any side effects.

• A commercial that highlights both the benefits and drawbacks of a new car model.

• An advertisement that features a celebrity endorsing a product without any context.

• A campaign that compares two products but only shows the advantages of one.

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What is the purpose of using Transfer in propaganda?

• To create confusion and doubt about a product or idea.

• To evoke positive feelings and associations that can influence the audience's perception of a product or idea.

• To provide factual information about a product or idea.

• To promote competition among different products or ideas.

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What is the definition of Name Calling in propaganda?

• A technique that involves using positive labels to promote a person, group, or idea.

• A technique that involves using negative labels or terms to create an unfavorable opinion of a person, group, or idea.

• A method of presenting information in a biased manner to influence public opinion.

• A strategy that focuses on providing factual information without any emotional appeal.

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How can Testimonial endorsements impact consumer behavior?

• They can significantly increase trust and credibility for a product, leading to higher sales.

• They have no effect on consumer behavior.

• They only appeal to a niche market.

• They can decrease the perceived value of a product.

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What is an example of Name Calling?

• Referring to an opponent as 'a liar' or 'a fraud' during a debate.

• Calling someone 'a genius' in a sarcastic tone.

• Describing a competitor as 'the best in the field'.

• Labeling an idea as 'ridiculous' without explanation.

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What does Glittering Generalities mean in propaganda?

• A technique that uses vague, emotionally appealing phrases associated with highly valued concepts but carries little concrete meaning.

• A method of presenting facts and statistics to persuade an audience.

• A strategy that focuses on logical reasoning and evidence-based arguments.

• A form of propaganda that relies solely on fear tactics.

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Give an example of Transfer in propaganda.

• An advertisement showing a beautiful landscape while promoting a car, suggesting that owning the car will give you a similar lifestyle.

• A political campaign using a famous celebrity to endorse a candidate.

• A commercial featuring a sad puppy to sell pet food, evoking sympathy.

• A product placement in a movie where a character uses a specific brand of phone.

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What does Plain Folks mean in propaganda?

• A technique that presents a product or politician as being just like the average person, suggesting that they are relatable and trustworthy.

• A method of exaggerating the benefits of a product to make it seem superior.

• A strategy that uses celebrities to endorse a product, making it seem more desirable.

• A form of advertising that focuses on luxury and exclusivity to attract high-end consumers.

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