Understanding Product Classes

What are convenience products?

• High-end luxury items purchased occasionally

• Items that require extensive research before buying

• Products that are only available online and not in stores

• low-cost items that are bought frequently

Which of the following is an example of a shopping product?

• Television

• Grocery bag

• Socks

• Toothpaste

What distinguishes specialty products from other product classes?

• Specialty products are unique, and have brand loyalty.

• Specialty products are mass-produced and widely available.

• Specialty products are always the cheapest option available.

• Specialty products do not require any brand loyalty.

How does impulse buying differ from planned purchasing?

• Impulse buying is always a bad decision, while planned purchasing is always good.

• Impulse buying is only done online, while planned purchasing is done in stores.

• Impulse buying requires a budget, whereas planned purchasing does not.

• Impulse buying is spontaneous and unplanned, whereas planned purchasing is deliberate and thought-out.

What are emergency products and when are they typically purchased?

• Emergency products are items like first aid kits, and flashlights, batteries

• Emergency products are only purchased after an emergency occurs.

• Emergency products include luxury items like jewelry and electronics.

• Emergency products are typically bought during holiday sales.

Can you name a common example of unsought goods?

• Health insurance

• Car insurance

• Homeowners insurance

• Life insurance

What factors influence the purchase of convenience products?

• Product size and weight

• Seasonal trends

• Celebrity endorsements

• Price, brand recognition, availability

How do consumers typically evaluate shopping products?

• Consumers rely solely on online reviews for shopping products.

• Consumers choose shopping products based on seasonal trends.

• Consumers evaluate shopping products based on color and size only.

• Based on quality, price, brand reputation, features, and personal preferences.

What marketing strategies are effective for specialty products?

• Target niche markets

• Reduce product quality

• Focus on mass marketing

• Ignore customer feedback

What role does packaging play in impulse buying?

• Packaging is primarily used for shipping and storage.

• Packaging is only important for online sales.

• Enhancing visual appeal and influencing consumer perception.

• Packaging has no effect on consumer behavior.