
Understanding Product Classes
Authored by Sarah Ayyad
Other
12th Grade
Used 1+ times

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12 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What are convenience products?
High-end luxury items purchased occasionally
Items that require extensive research before buying
Products that are only available online and not in stores
low-cost items that are bought frequently
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is an example of a shopping product?
Television
Grocery bag
Socks
Toothpaste
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What distinguishes specialty products from other product classes?
Specialty products are unique, and have brand loyalty.
Specialty products are mass-produced and widely available.
Specialty products are always the cheapest option available.
Specialty products do not require any brand loyalty.
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
How does impulse buying differ from planned purchasing?
Impulse buying is always a bad decision, while planned purchasing is always good.
Impulse buying is only done online, while planned purchasing is done in stores.
Impulse buying requires a budget, whereas planned purchasing does not.
Impulse buying is spontaneous and unplanned, whereas planned purchasing is deliberate and thought-out.
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What are emergency products and when are they typically purchased?
Emergency products are items like first aid kits, and flashlights, batteries
Emergency products are only purchased after an emergency occurs.
Emergency products include luxury items like jewelry and electronics.
Emergency products are typically bought during holiday sales.
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Can you name a common example of unsought goods?
Health insurance
Car insurance
Homeowners insurance
Life insurance
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What factors influence the purchase of convenience products?
Product size and weight
Seasonal trends
Celebrity endorsements
Price, brand recognition, availability
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