CAMPUS JOURNALISM 8 - REVIEWER

the title above a story in a newspaper, magazine or newsletter is called

• caption
• title
• Headline

• subheading

are the kind of heads we're used to from a lifetime of exposure to print media.

uses subject-verb-direct object format, or occasionally passive voice. Think action verb.

eliminates articles (a, an, the).

includes verbs in the present tense (or sometimes future tense).

• Television program names
• Online article headings
• Standard headlines

• Digital media titles

A second general category of head is

• modifier
• subject
• predicate
• Label Head

clearly states the purpose of an article.

• The purpose of an article is to provide a personal opinion without evidence.
• Direct headline

• The purpose of an article is to entertain the reader with stories.
• The purpose of an article is to confuse the reader about a topic.

takes a subtle approach by hinting at the main point of an article.

• Indirect headline

• Ignoring the main point of the article altogether.
• Summarizing the entire article in detail.
• Stating the main point of an article directly.

make important announcements about a company or its products.

• Email newsletters and flyers.
• Television commercials and billboards.
• Internal memos and team meetings.
• News headlines

This type of headline teaches readers ways to learn a new skill or solve a problem through an outline of steps

• How-to headline
• News headline
• Opinion headline
• Clickbait headline

poses a question to readers with the intention of providing the answer within the article

• question headline.

• The article only discusses the author's opinion.
• The article provides a summary of unrelated topics.
• The article raises multiple questions without answers.

is the VOICE of the editorial staff and the readers

• Editorial page

• The summary of the editorial staff's articles.
• The feedback from the readers only.
• The opinion of the editorial staff only.

is the chief executive officer of a newspaper responsible for all of its operations, including the news and editorial sections.

• The CEO has no role in editorial decisions.
• The CEO is responsible for advertising but not news.
• The CEO only oversees financial operations.
• Publisher.