Shutterfly CEO on Consumer Trends, AI

Shutterfly CEO on Consumer Trends, AI

Assessment

Interactive Video

Business

University

Hard

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The video discusses the growth of the holiday card market, highlighting the role of companies like Snapfish and Shutterfly. It explores the year-round use of photo services for creating photo books and personalized gifts. The debate between digital and physical photo storage is addressed, emphasizing the value of physical photo books. The video also covers the integration of AI in photo product creation, making the process easier and more efficient.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors have contributed to the growth of holiday card sending in recent years?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How many holiday cards are expected to be produced by Snapfish and Shutterfly this season?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What types of cards are mentioned as being popular besides Christmas cards?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of photo books in relation to holiday cards?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the emotional connections people have with physical photo products?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How do younger generations view the importance of physical photo products?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is AI being utilized to enhance the creation of photo products?

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