New Lego store opens in Dublin

The video features an interview with Amy Pearson, Marketing Director for LEGO retail in Europe, discussing the opening of a new LEGO store in Blanchardstown, Dublin. It highlights the store's strategic importance, popular LEGO products for Christmas, and the brand's enduring appeal. The video also covers free events at LEGO stores, including Halloween activities.

What makes LEGO a popular toy across generations?

What free events are planned for the opening of the Blanchardstown store?