How Mattress Startup Casper Joined the Unicorn Club

Casper has secured $100 million in funding, raising its valuation to over a billion dollars. The company plans to expand its brick-and-mortar presence, complementing its online sales. Despite not yet being profitable, Casper's retail stores are performing well. The company differentiates itself through innovation and high-quality products, with a focus on sleep wellness. While Amazon's entry into the mattress market poses a challenge, Casper remains focused on the high-end segment, leveraging its unique business model and strong brand identity.

What areas is Casper planning to invest in with the new funding?

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What challenges does Casper face in terms of profitability and retail expansion?

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What has been the customer demand regarding Casper's product offerings?

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How does Casper differentiate itself from its competitors in the mattress industry?

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What is the significance of Casper Labs in the company's strategy?

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