L2 BHAV2204

"What are the key stages of a digital marketing funnel?"

Which of the following is the correct order of the digital marketing funnel?

• a) Awareness → Consideration → Purchase → Retention

• b) Awareness → Interest → Consideration → Intent → Evaluation → Purchase
  

• c) Interest → Awareness → Evaluation → Purchase → Loyalty
  

• d) Awareness → Evaluation → Justification → Purchase

Which stage of the funnel is focused on persuading the potential buyer that the product is a good choice?

• Awareness

• Consideration

• Evaluation

• Retention

"What types of marketing content are most effective at different funnel stages?"

In the digital marketing funnel, what type of content is most commonly used to create "awareness"?

• a) Customer Testimonials
  

• b) Social Media Ads
  

• c) Product Comparisons
  

• d) Discount Coupons

In the TOFU-MOFU-BOFU model, what is the primary focus at the Top of the Funnel (TOFU)?

• Encouraging customer loyalty
  

• Closing the sale through discounts
  

• Building brand awareness and educating potential customers
  

• Retargeting lost customers

What is the key difference between the traditional funnel and the hourglass model?

• a) The hourglass model includes post-purchase stages like retention and advocacy
  

• b) The hourglass model removes the "consideration" stage
  

• c) The traditional funnel focuses on customer service more than marketing
  

• d) The hourglass model is only used for B2B businesses

Which of the following is an example of a post-purchase (lower funnel) marketing activity in the hourglass model?

• a) Running Facebook ads for a new product launch
  

• b) Sending an email with customer testimonials to encourage first-time buyers
  

• c) Offering referral discounts to existing customers
  

• d) Publishing an article about industry trends

In the Hourglass model, the "Expansion" stage focuses on:

• a) Customer loyalty and advocacy
  

• b) Up-selling and cross-selling to existing customers
  

• c) First-time purchases
  

• d) Customer awareness