Marketing Superhero Quiz

What statistic does Stigliano mention about mobile phone access compared to toilet access?

• 6 billion people have access to toilets

• 4.5 billion people have access to mobile phones

• 6 billion people have access to mobile phones

• 4.5 billion people have access to smartphones

According to Stigliano, how does marketing help individuals?

• By manipulating their choices

• By helping them build their identity and image

• By convincing them to buy unnecessary products

• By limiting their options

What does Stigliano suggest is a major flaw in how businesses operate?

• They prioritize customer satisfaction

• They focus too much on ethical practices

• They act as if resources are infinite

• They invest in sustainable practices

What concept does Stigliano introduce as a solution to societal contradictions?

• Profit maximization

• Armonia (harmony)

• Consumerism

• Globalization

Which two opposites does Stigliano emphasize need to be reconciled?

• Technology and nature

• Ethics and profit

• Marketing and sales

• Local and global

What does Stigliano believe marketers should embrace?

• Predictability and control

• Ambiguity and complexity

• Simplicity and efficiency

• Traditional marketing methods

What does Stigliano argue is necessary for marketers to become effective?

• To focus solely on profit

• To relearn how to deal with contradictions

• To ignore consumer feedback

• To standardize all products

What example does Stigliano give to illustrate the need for ethical marketing?

• Shoes made from recycled materials

• Cheap consumer electronics

• Fast fashion items

• Single-use plastics

How does Stigliano view the role of technology in marketing?

• As a distraction from traditional methods

• As a tool to enhance consumer manipulation

• As a means to reach and engage more people

• As an unnecessary expense

What is Stigliano's ultimate dream for marketers?

• To maximize profits at all costs

• To become superheroes who inspire positive change

• To eliminate competition in the market

• To focus only on digital marketing strategies