Weekly Test [Seok Woo]

According to the passage, why does Daniel Vennard find it challenging to convince meat-eaters to eat less meat?

• People find meat more appealing than vegetables

• Meat is less expensive than vegetables

• People don't understand nutrition

• Vegetarian options are limited

What percentage were people less likely to order vegetarian items when they were in a separate menu section?

• 13 percent

• 47 percent

• 56 percent

• 25 percent

Which words do consumers prefer when describing plant-based foods?

• Meat-free and healthy

• Vegan and vegetarian

• Fresh and light

• Natural and wholesome

How did Panera increase sales of their black bean soup?

• By adding more vegetables

• By changing the name to "Cuban black bean soup"

• By reducing the price

• By making it less fatty

What is a "health halo" effect?

• When food is marketed as organic

• When food contains natural ingredients

• When food has multiple health benefits

• When one healthy attribute makes people assume overall healthiness

What example illustrates the "health halo" effect in the text?

• Veggie burgers with high salt content

• Low-fat yogurt with high sugar content

• Vegan food with artificial ingredients

• Plant-based meat alternatives

What surprising fact is mentioned about Burger King's Impossible™ Whopper?

• It contains more protein than regular meat

• It has more fat than a regular Whopper

• It's more expensive than regular meat

• It's more environmentally friendly

Which word choice strategy was successful for selling plant-based foods?

• Emphasizing health benefits

• Using "meat-free" descriptions

• Describing taste and origin

• Highlighting vegetarian options

What does the passage suggest about processed plant-based foods?

• They are always healthier than meat

• They may not be as healthy as whole foods

• They contain more protein than meat

• They are better for the environment

According to the passage, what is a valid concern about reducing meat consumption?

• Getting adequate protein from plant-based sources

• The cost of vegetarian alternatives

• The taste of plant-based foods

• The availability of options