ICE 2 - Branding and Advertising

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• Nandos
• Pedros
• Barcelos

What is this Checkers tagline?​ ​

• lets go 60sixty
• better and better
• better everyday

What is this well-known South African fabric called?

• Kikois

• Batik

• Shweshwe

What is the slogan for Ouma Rusks?

• Dip 'n Oupa

• Dip 'n Ouma

• Dip 'n Oom

What does this logotype represent?

• Brand South Africa

• Made in South Africa

• Logotype for the World Cup

What is the primary goal of advertising?

• To get you to buy a product

• 
  To provide educational content

• To inform about new products

What common tactic advertisers use to make us feel like we need their product?

• Offering free samples

• Showing the product's manufacturing process

• Creating a sense of urgency

What role does a slogan play in print advertising?

• It is the brand

• It encapsulates the brand's identity

• It becomes the logo

How can logos on clothing influence consumer behaviour?

• They encourage others to buy the same brand

• It makes you remember the product

• Managing the relationship between the public and a brand

What is a common strategy used in advertisements to attract children?

• Including catchy songs and colourful visuals

• Using complex language

• Providing detailed product specifications