As it was mentioned in the video, you can use Google Trends to explore what keyphrases you should optimize for. Let's take a quick look at the tool to get more familiar with it. Consider the image above. What conclusions can we draw from this image? There may be more than one correct answer.

SEO Quiz

Quiz
•
Professional Development
•
•
Easy
Yerzhan Karatay
Used 1+ times
FREE Resource
Student preview

15 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
5 mins • 1 pt
People are more curious about Canada and France than the United States.
[France] is searched for more in Europe, [Canada] is more popular in the Americas.
How often [France] is searched for greatly depends on the season.
[France] and [Canada] are head keywords, [United States] is a long-tail keyphrase.
2.
MULTIPLE SELECT QUESTION
5 mins • 1 pt
Below you see statements about the SEO title. Tick the boxes next to all the correct statements.
You can edit the variables of the SEO title in Yoast SEO.
Yoast SEO gives you feedback on the length of your SEO title.
The SEO title is set by the Yoast SEO plugin.
The H1 title is the same as the SEO title.
3.
MULTIPLE SELECT QUESTION
5 mins • 1 pt
Tick the boxes of the snippets that qualify as rich snippets. There may be more than one correct answer. 1 2 3 4
1
2
3
4
4.
MULTIPLE SELECT QUESTION
5 mins • 1 pt
Below you see statements about the meta description in the Yoast SEO snippet editor. Tick the boxes next to all the correct statements.
Search engines always use the meta description for editing the snippets.
You don’t have to write a meta description if the first paragraph of your text is good.
The Yoast SEO plugin will automatically add your keyphrase in the meta description.
The purpose of the meta description is to make people interested in clicking on your site.
It is advisable to keep the length of the meta description around 155 characters.
5.
MULTIPLE SELECT QUESTION
5 mins • 1 pt
What should you consider when choosing your focus keyphrase? Tick the box next to all the correct answers.
What words your audience uses to search for something online.
How your keyphrase compares against those of your competitors.
Whether you will be able to include the keyphrase in your text as much as possible.
Whether the keyphrase is catchy and easy to remember.
6.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
A big flooring retailer from Wyoming is planning to write a 2000+ word article about different types of flooring and what people can expect regarding pros, cons, and installation methods. The retailer, therefore, decides to optimize this article for the following keyphrases:
- Flooring retailer Wyoming
- Laminate flooring Wyoming
- Hardwood flooring Wyoming
- Tile flooring Wyoming
- Carpet flooring Wyoming
- Vinyl flooring Wyoming
What should the retailer do to make the SEO analysis work for all these keyphrases?
He should fill in all the keyphrases in the focus keyphrase input field.
He should choose up to three keyphrases, and add them all to the focus keyphrase input field.
He should choose one keyphrase to add to the focus keyphrase input field. He can add the other keyphrases in the related keyphrase input field.
He should choose just one keyphrase and add it in the focus keyphrase input field. He will not be able to use the other keyphrases for the SEO analysis.
7.
MULTIPLE SELECT QUESTION
5 mins • 1 pt
What should you consider when choosing your focus keyphrase? Tick the box next to all the correct answers.
What words your audience uses to search for something online.
How your keyphrase compares against those of your competitors.
Whether you will be able to include the keyphrase in your text as much as possible.
Whether the keyphrase is catchy and easy to remember.
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