Marketing Mid Term

Marketing connects __________ to _____________.

• Goods to services
• Industrial products to consumer products
• Producers to consumers
• Workers to salespeople

In an overall sense, where does marketing occur?

• Wherever advertisements are
• Wherever stores are
• Wherever customers are
• Wherever trucks are

Which of the following cannot be marketed?

• Goods and services
• Celebrities
• Ideas
• All of the above can be marketed

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers’ wants and needs.

• Target marketing
• Marketing
• Segment marketing
• Relationship marketing

Which marketing function can help businesses predict how much will be sold in a given period of time?

• Distribution
• Marketing Information Management
• Selling
• Promotion

Transportation, storage, and inventory control are activities of which marketing function?

• Distribution
• Pricing
• Promotion
• Selling

What function is concerned with making decisions about investments and credit?

• Marketing Information Management
• Pricing
• Financing
• Distribution

What is the marketing function demonstrated in the following situation? While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume.

• Product/Service Management
• Marketing Information Management
• Selling
• Pricing

Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of

• Distribution
• Selling
• Financing
• Product/Service Management

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?

• Promotion
• Selling
• Marketing Information Management
• Product/Service Management