Ethos Pathos Logos

Pathos uses your

• logic

• trust

• feelings

"Wear Air Jordans at your next game, and see how high you fly!" - Michael Jordan

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Method of persuasion that appeals to emotions and feelings.

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Type of Appeal:

Donate just $1 a day to starving children. Make sure no one goes hungry under your watch!

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A 32oz bottle of Tide can wash 32 loads of laundry.

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Examples of this method of persuasion include statistics, research, data, and facts.

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• Pathos

Type of Appeal:

Ms. Crisp has taught here for years. Go to her if you have questions about Centennial.

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The professional golfer Tiger Woods endorses Nike.

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This method of persuasion requires a credible authority to convince the audience.

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Persuades using your emotions

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• Ethos

• Pathos