Consumer Decision Making Quiz
Authored by Stefanie Cortez
Business
10th Grade
Used 2+ times
AI Actions
Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...
Content View
Student View
25 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the first step of the consumer decision making process?
Information searching
Alternative evaluation
Need identification
Purchase decision
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a marketing source when searching for information of a product?
Friends
The Internet
School’s library
Product advertisements
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?
Item first
Outlet first
Function first
Price first
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?
Alternative evaluation
Post-purchase evaluation
Information searching
Need identification
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a tactic of reducing cognitive dissonance?
Post-purchase customer service
Follow-up calls
Extended warranty
Free shipping
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Lifestyle is identified by which of the following?
Activities, interests and opinions
Attitudes, values and beliefs
Symbols, rituals and heroes
Age, gender and ethnicity
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT determined by the personality of a customer?
Whether the customer is a practical shopper
Whether the customer is loyal to certain brands
Whether the customer tends to use coupons
Whether the customer has awareness of the product
Access all questions and much more by creating a free account
Create resources
Host any resource
Get auto-graded reports
Continue with Google
Continue with Email
Continue with Microsoft
or continue with
%20(1).png)
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?
