G 9 MARKET RESEARCH

Market orientated: Carrying out market research to find out consumer wants before ________ and producing a product.

• developing

• marketing

• selling

• advertising

Product oriented: Business that focuses on the product itself, not the ________ for it.

• market

• product

• price

• quality

Primary research: Collection of original data - also known as ________ research.

• field

• secondary

• desk

• library

Secondary research: Information that has already been collected but is available for use by others (________ research).

• desk

• field

• primary

• experimental

Group of people selected to respond to a research ________.

• survey

• project

• experiment

• analysis

Random sample: Everyone has an equal chance of being selected for the ________.

• sample

• survey

• experiment

• test

A quota sample is:

• a type of probability sampling where each subgroup is represented equally.

• a non-probability sampling method where the researcher ensures equal representation of subgroups.

• a method of sampling where only one subgroup is studied.

• a random sampling method that does not consider subgroups.

A focus group is:

• a group of people assembled to participate in a discussion about a product before it is launched

• a type of survey conducted online

• a method of individual interviews

• a statistical analysis technique

Define 'Product oriented' business. A business is one whose main focus on activity is on the ________ itself.

• product

• market

• customer

• service

Discuss the differences between product oriented and market oriented businesses based on the definitions provided.

• Product-oriented businesses focus on creating high-quality products, while market-oriented businesses focus on meeting customer needs.

• Product-oriented businesses prioritize customer feedback, while market-oriented businesses prioritize product innovation.

• Product-oriented businesses are driven by market trends, while market-oriented businesses are driven by product features.

• Product-oriented businesses focus on marketing strategies, while market-oriented businesses focus on production efficiency.